2018 NCLCC National Campaign Slogan Contest

The National Chinese Language and Culture Coalition (NCLCC) is announcing its upcoming National Campaign Slogan Contest!

NCLCC
Organized by Chinese Language Association of Secondary-elementary Schools (CLASS), Chinese Schools Association in the United States (CSAUS), National Council of Associations of Chinese Language Schools (NCACLS), and facilitated by the National East Asian Languages Resource Center (NEALRC), the National Chinese Language and Culture Coalition (NCLCC) strives to improve the ability of young Americans to communicate in Chinese language and culture in order to strengthen the competitiveness of the United States and contribute to global harmony.

Theme
This NCLCC Slogan Contest is open to students of its three national organizations to create Slogans that highlight the multifaceted benefits of learning Chinese in today’s K-12 STEMM curriculum in the United States. In addition to the major 21st Century STEMM projects in the Chinese speaking world, there were countless discoveries and innovations in the field of Science, Technology, Engineer, Mathematics and Medicine throughout thousands of years of Chinese history. Students are encouraged to reflect Chinese specific STEMM discoveries and relate them to the study of STEMM curriculum across the globe and create a slogan that clearly articulates the importance of knowing about the Chinese experience past and present!

Guidelines
1. Each member organization will run its own contest and select the top three slogans from entries as finalists to compete for the NCLCC 2018 National Campaign Slogan at the 2018 ACTFL Convention.
2. The following criteria are suggested for member organizations to adopt or adapt:
a) comprehensibility – ease of understanding the slogan by the public;
b) content – clear reflection of the STEMM theme;
c) originality– creative and pertinent idea of the slogan;
d) accuracy– correct use of words, grammar and facts;
e) impact– effectiveness of the slogan.
3. Slogan will be created in English
4. Each member organization plans its own incentives and prizes.

Timeline
Each member organization will complete the selection process by the end of October 2018.
The winning Slogans will be announced at the 2018 ACTFL Convention.

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